You have a great product innovation.

Product development delivers the what and when.

The Playbook delivers the who and how.

You have a great product innovation.

Product development delivers the what and when.

The Playbook delivers the who and how.

You have a great product innovation.

Product development delivers the what and when.

The Playbook delivers the who and how.

You have a great product innovation.

Product development delivers the what and when.

The Playbook delivers the who and how.

grow

Customer Development to Grow On

Before investing in a dedicated sales capability, you must demonstrate a strong fit between your new product and an early adopter customer segment.   

The approach to developing an initial customer base within a startup is unique. CEOs often adopt the role of Customer Development but do not have the bandwidth to address all the moving parts while raising capital and navigating product development.

The Playbook partners with you to discover, validate and implement a winning sales approach to capture your high value customer segment, and build a scalable commercial capability to accelerate growth.

One of the perennial challenges facing early stage technology businesses is moving from the founder-led sales to the type of scalable, sustainable approach that gives investors confidence in the future revenues and the founders a genuine return on all their hard work over the years.

Graeme Hall
Downing LLP, Moving from Founder Led Sales

One of the perennial challenges facing early stage technology businesses is moving from the founder-led sales to the type of scalable, sustainable approach that gives investors confidence in the future revenues and the founders a genuine return on all their hard work over the years.

Graeme Hall
Downing LLP, Moving from Founder Led Sales

what

What Is The Playbook?

A fully integrated solution

…to bridge from a founder-based sales approach to a scalable, validated sales strategy.

A Customer Development framework

…to mitigate risk and cash burn while identifying a profitable product/market fit.

Extensive commercialization experience in the life science industry

…and a large network of industry leaders, financers, technology adopters, marketers, and talent developers.

The passion to partner with innovators

…and entrepreneurial founders to realize the market potential of their vision.

The Playbook represents decades of experience in bioscience technology product management, and the skill set to quickly move through the sales learning process and close deals that validate the target market. We deliver a strong sense of integrity, authenticity, and urgency to every interaction.