Before investing in a dedicated sales capability, you must demonstrate a strong fit between your new product and an early adopter customer segment.
The approach to developing an initial customer base within a startup is unique. CEOs often adopt the role of Customer Development but do not have the bandwidth to address all the moving parts while raising capital and navigating product development.
The Playbook partners with you to discover, validate and implement a winning sales approach to capture your high value customer segment, and build a scalable commercial capability to accelerate growth.
A fully integrated solution
…to bridge from a founder-based sales approach to a scalable, validated sales strategy.
A Customer Development framework
…to mitigate risk and cash burn while identifying a profitable product/market fit.
Extensive commercialization experience in the life science industry
…and a large network of industry leaders, financers, technology adopters, marketers, and talent developers.
The passion to partner with innovators
…and entrepreneurial founders to realize the market potential of their vision.
The Playbook represents decades of experience in bioscience technology product management, and the skill set to quickly move through the sales learning process and close deals that validate the target market. We deliver a strong sense of integrity, authenticity, and urgency to every interaction.