The Playbook represents a culmination of more than 30 years of entrepreneurship and commercial development in life science industry. The vision of the platform developed from real-world experience in startup product commercialization combined with frameworks such as Lean Start-Up and Pragmatic Marketing Institute.

The Playbook partners with early-stage companies who seek to rapidly capture revenue traction and identify and leverage their “beachhead” markets to drive growth.

Our intention with every partnership is to build a long-term relationship that is ultimately integral to creating scalable, sustainable business that generates robust returns for investors and pride for its founders and employees.

The vision for The Playbook is to build a platform comprised of Customer Development principals partnered with an extensive network of scientific, marketing, talent development, intellectual property, and investment leaders who share our passion in partnering with founders and technology innovators.