Maggie C. Louie, PhD is a scientific leader with 20+ years’ experience in oncology and immunology. She develops and integrates innovative technologies into diagnostics and therapeutics—making her a powerful addition to The Playbook’s collaborative mission of bridging science and strategy. (Read more)
Tara Kochis is an executive search and leadership expert with 30+ years in life sciences and healthcare. As founder of CollectiveMinds and consultant to The Playbook, she helps align talent and strategy to accelerate innovation and organizational growth. (Read More)
Lisa Dunlap, MBA, CPA, CIA is a fractional CFO with 20+ years of experience in finance, audit, and operational strategy. As a consultant with The Playbook, she brings financial clarity and discipline to accelerate innovation and organizational growth. (Read More)
The Playbook represents a culmination of more than 30 years of entrepreneurship and commercial development in life science industry. The vision of the platform developed from real-world experience in startup product commercialization combined with frameworks such as Lean Start-Up and Pragmatic Marketing Institute.
The Playbook partners with early-stage companies who seek to rapidly capture revenue traction and identify and leverage their “beachhead” markets to drive growth.
Our intention with every partnership is to build a long-term relationship that is ultimately integral to creating scalable, sustainable business that generates robust returns for investors and pride for its founders and employees.
The vision for The Playbook is to build a platform comprised of Customer Development principals partnered with an extensive network of scientific, marketing, talent development, intellectual property, and investment leaders who share our passion in partnering with founders and technology innovators.
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